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Promote Where Your Customers Are
Customize Your Promotions to the Medium
Did you ever wonder how many things that "go without saying",really should be said daily? Obviously you want to target you promotion efforts where your customers can be found. You shouldn't stop there though. Consider what and how your customers will interact with you and each other. Creating a meme makes much more sense to a younger demographic than a older one. Talk to your customers where AND HOW they will recieve it best.